You can lead on a good day. The rest of the days are the problem.
Most of the founders and senior tech leaders I work with arrive sounding similar. Functional in the room. Tense before they walk into it. Already done a round of therapy. Already worked with a coach who taught them frameworks they can quote and can’t quite live. Tired of running their best leadership on willpower and Sunday-night dread.
You’re probably here because you’ve already had the easy version of this conversation with yourself a hundred times. The framework didn’t fix it. The off-site didn’t fix it. The new productivity stack made things slightly worse. You’re starting to suspect the real bottleneck has nothing to do with how you spend your week.
You’re right.
You feel like
And you want to
Because real leadership change takes more than reading another framework.

A leadership coach in Amsterdam who’s done the founder version himself.
I built and failed startups before I trained as a coach. Then I led digital teams at Philips. Then I trained at the Co-Active Training Institute, got my PCC with the International Coaching Federation, and added Somatic Experiencing on top because the head-only version of leadership coaching wasn’t getting people to the place they actually wanted to go.
So when I work with founders and senior tech leaders in Amsterdam, I’m coaching from inside the same problem you’re trying to get out of. I’ve sat in your seat. I’ve made the bad version of every decision you’re about to make.
I’m Miguel Baumann. PCC and CPCC certified, the two highest professional coaching credentials in the world. Somatic Experiencing certified. Two master’s degrees. 10+ years coaching, 500+ clients, three startups (one good outcome, two instructive failures). Based in Amsterdam since 2017, working with leaders across the European tech world in English, German, and Dutch.
Strategy and somatics: why a good leadership coach in Amsterdam offers both
Pure strategy gets you to the same wall every founder hits at month 18. Pure somatics is body work without traction. The reason I do both is that founder leadership lives at the intersection. Cutting it in half wastes half the work.
The strategy part is the conversation you’d have with an operator who’s been on your side of the table and has the scar tissue to back it up. The somatic part is what your body learned to do under pressure long before your conscious mind got involved, and what you can’t change with willpower no matter how many books you read. Neither alone moves the needle on the leadership you’re actually trying to build. Together they compound.

Frequently asked questions about leadership coaching in Amsterdam



